Stage To Sell

My design team are professionals with talent and energy that turn a home into a dream retreat.

Listing a home on the Multiple Listing Service requires much more preparation than in the past.  In today’s highly competitive buyer’s market, the combination of my marketing plan and use of my staging team results in shorter days on market along with a higher sales price.  Staging consultations, design and decorating, professional photography, professionally designed brochure/webflyer are all services provided and included in my marketing plan.

Take a look at the following before and after photos….

Empty rooms leave a buyer empty. Warm and inviting rooms bring you buyers.

Mantlepiece has been enhanced, gold trim removed and warm tones throughout.

“Formal Dining Room” becomes a “Very Formal Event”

Mirrors removed, walls retextured, painted and decorated to update home by 20 years

The National Association of Realtors has established that 85% buyers start their house shopping on-line thru the many real estate search engines.  Your homes presentation through the lens of the camera is very important in today’s cyber real estate shopping.  I provide a strong web presence for your home in staging, professional photography and a URL designated to your street address for web flyer and brochure.  It is imperative that your home is in showcase condition when the ultimate buyer opens the front door to your home on the internet.

If you wish to sell your home quickly and for top dollar, “staging” does help. “Staging” is presenting your home in its best and most appealing light to the majority of home-buyers.  In theory, “staging” isn’t hard or costly, but in reality, many homeowners find it difficult because it’s often hard to see something objectively when we love it.  An easy way to see effectively “stage” homes is to visit decorated models. Decorating a model is expensive, but builders are willing to invest the cost because they understand just how well a “staged” home sells.

 

Here are a few helpful tips in staging:

  • Disassociate Yourself With Your Home.
    • Say to yourself, “This is not my home; it is a house — a product to be sold much like a box of cereal on the grocery store shelf.
    • Make the mental decision to “let go” of your emotions and focus on the fact that soon this house will no longer be yours.
    • Picture yourself handing over the keys and envelopes containing appliance warranties to the new owners!
    • Say goodbye to every room.
    • Don’t look backwards — look toward the future.
  • De-Personalize. Pack up those personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted. You want buyers to imagine their own photos on the walls, and they can’t do that if yours are there! You don’t want to make any buyer ask, “I wonder what kind of people live in this home?” You want buyers to say, “I can see myself living here.”
  • De-Clutter! People collect an amazing quantity of junk. Consider this: if you haven’t used it in over a year, you probably don’t need it.
    • If you don’t need it, why not donate it or throw it away?
    • Remove all books from bookcases.
    • Pack up those knickknacks.
    • Clean off everything on kitchen counters.
    • Put essential items used daily in a small box that can be stored in a closet when not in use.
    • Think of this process as a head-start on the packing you will eventually need to do anyway.
  • Rearrange Bedroom Closets and Kitchen Cabinets. Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Now imagine what a buyer believes about you if she sees everything organized. It says you probably take good care of the rest of the house as well. This means:
    • Alphabetize spice jars.
    • Neatly stack dishes.
    • Turn coffee cup handles facing the same way.
    • Hang shirts together, buttoned and facing the same direction.
    • Line up shoes.
  • Rent a Storage Unit. Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage. Since your bookcases are now empty, store them. Remove extra leaves from your dining room table to make the room appear larger. Leave just enough furniture in each room to showcase the room’s purpose and plenty of room to move around. You don’t want buyers scratching their heads and saying, “What is this room used for?”
  • Remove/Replace Favorite Items. If you want to take window coverings, built-in appliances or fixtures with you, remove them now. If the chandelier in the dining room once belonged to your great grandmother, take it down. If a buyer never sees it, she won’t want it. Once you tell a buyer she can’t have an item, she will covet it, and it could blow your deal. Pack those items and replace them, if necessary.
  • Make Minor Repairs.
    • Replace cracked floor or counter tiles.
    • Patch holes in walls.
    • Fix leaky faucets.
    • Fix doors that don’t close properly and kitchen drawers that jam.
    • Consider painting your walls neutral colors, especially if you have grown accustomed to purple or pink walls. (Don’t give buyers any reason to remember your home as “the house with the orange bathroom.”)
    • Replace burned-out light bulbs.
    • If you’ve considered replacing a worn bedspread, do so now!
  • Make the House Sparkle!
    • Wash windows inside and out.
    • Rent a pressure washer and spray down sidewalks and exterior.
    • Clean out cobwebs.
    • Re-caulk tubs, showers and sinks.
    • Polish chrome faucets and mirrors.
    • Clean out the refrigerator.
    • Vacuum daily.
    • Wax floors.
    • Dust furniture, ceiling fan blades and light fixtures.
    • Bleach dingy grout.
    • Replace worn rugs.
    • Hang up fresh towels.
    • Bathroom towels look great fastened with ribbon and bows.
    • Clean and air out any musty smelling areas. Odors are a no-no.
    • Go outside and open your front door. Stand there. Do you want to go inside? Does the house welcome you
    • Linger in the doorway of every single room and imagine how your house will look to a buyer.
    • Examine carefully how furniture is arranged and move pieces around until it makes sense.
    • Make sure window coverings hang level.
    • Tune in to the room’s statement and its emotional pull. Does it have impact and pizzazz?
    • Does it look like nobody lives in this house? You’re almost finished.
  • Check Curb Appeal. If a buyer won’t get out of her agent’s car because she doesn’t like the exterior of your home, you’ll never get her inside.
    • Keep the sidewalks cleared.
    • Mow the lawn.
    • Paint faded window trim.
    • Plant yellow flowers or group flower pots together. Yellow evokes a buying emotion. Marigolds are inexpensive.
    • Trim your bushes.
    • Make sure visitors can clearly read your house number.